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Can the History channel do with the Vikings what Showtime did for The Tudors?
Obviously there'll probably lots more raiding and pillaging than royal formality and political machinations, but following the success of Game of Thrones sword and sorcery series, the time is probably ripe for the violent world of the mighty Norsemen.
This longship prow creative immediately evokes the Medieval period of Nordic explorers and warriors, and in addition has a nice foreboding quality to it.
The standard creative was snapped along L.A.'s Sunset Strip on January 3, whilst the special extension version was spotted along Santa Monica Boulevard in West L.A. on January 18, 2013.
If you like these Vikings ads, be sure to also check out these billboards for The Tudors TV series.
But don't forget, there's a storm coming.
UPDATED: History channel certainly is going all out for its new series about Vikings.
This super-sized billboard for the new show looks particularly striking on the side of the Andaz Hotel along Sunset Boulevard on February 3, 2013.
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