This month Apple is back to fill the skies of L.A. with another simple, stylish and engaging ad campaign for its iPad products, both regular and mini.
These familiar looking billboards are adapted from the clever TV commercials showing the two different size tablets working in harmony side by side.
The implication being size doesn't matter and the iPad mini can do everything its grownup counterpart can do, it's just a smaller, more convenient size for some people.
These fun new creatives were spotted around the busy streets of L.A. including Sunset Boulevard, Hollywood Boulevard, Melrose Avenue, Santa Monica Boulevard and 3rd Street from February 3 to February 11, 2013.
If you're a fan of the stylish tech brand, be sure to also check out these product launch billboards for the iPad mini, plus similar ad campaigns for Apple's iPad, which demonstrate how visually consistent and on brand the company's advertising is.
For another example of how to advertise tablets, be sure to also check out these launch billboards for Microsoft's Surface.
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