There are two very interesting things about these series premiere billboards for House of Cards. Firstly it marks the return of Kevin Spacey to the small screen and secondly is the way audiences consume TV shows from this point on.
This political drama is the first show made exclusively for Netflix with all thirteen episodes available at once, to be enjoyed in one marathon binge-sitting, or at least without waiting another week to view the next installment, as has been the industry standard on primetime television for years.
Adapted from the BBC TV series of the same name, Kevin Spacey's scheming politician breaks the fourth wall and speaks directly to the audience as he eyes the top spot in Washington D.C. (hence the ad creative's nice homage to the iconic President Abraham Lincoln statue).
The super-sized vertical billboard for this original series was snapped at Sunset & Vine in Hollywood on January 28, whilst the standard landscape version was spotted above the corner of Beverly Boulevard and La Brea Avenue on February 3, 2013.Will you watch House of Cards, and if so how will you watch it?
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