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There's nothing quite like a really strong visual to start the week here at
Daily Billboard and this one comes courtesy of
Halle Berry's new 911 movie thriller,
The Call.
It's really not surprising that
Daily Billboard likes this striking red creative though, as the colour scheme is reminiscent of this giant red movie billboard for
Thor and even this creative for
HBO's The Girl.
In the movie
Halle Berry's veteran 911 operator receives a distress call from an abducted teenage girl (played by
Abigail Breslin), and must face her fears to save the girl's life from a deranged killer from her past.
These different format billboards were spied all around the streets of
L.A., which is quite appropriate really, as you can see a map of
Los Angeles and the surrounding area overlaid onto the face of the actress on the billboard creative.
The standard landscape billboards were snapped along
Sunset Boulevard and
Melrose Avenue, the squarer format along
Fairfax Avenue and the duo of billboards opposite the
Cinerama Dome at
Sunset & Vine in
Hollywood from February 13 to February 22, 2013.
Cloud Atlas was totally overlooked by audiences last year, so let's hope
The Call will be more successful for
Halle Berry and hopefully not a stinker like
Catwoman was.
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