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Live For Now, that's the new message from
Pepsi.
Along with a colourful montage creative, they also have current flavour of the month rapper,
Nicki Minaj, to continue their association with music and appeal to a younger generation.
Let's face it, these vibrant, fun ads are certainly more interesting than a simple pack shot of their can of cola.
These cool
Pepsi billboards were snapped around the streets of
L.A. from
San Vicente Boulevard to the skies of
Beverly Boulevard, plus along
3rd Street to the high traffic commuter belt of
Sunset Boulevard at the beginning of May 2012.
For more ads from the
Coca-Cola rival, check out this witty
Pepsi Summer Santa billboard,
Pepsi Optimismmm billboard and these
Pepsi Max billboards from
New York City.
And to see how their competitor advertises, take a gander at these
Coke billboards from last Summer. Which do you prefer?
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