Daily Billboard thinks it's high time we had some eye candy for the new TV season and Stephen Amell does a fine job of providing it as 'Oliver Queen' in Arrow.
Based on Green Arrow from DC Comics, this new younger and edgier incarnation is obviously hoping to capitalise on the character's appearance in Smallville (played by Justin Hartley) and probably to introduce wider audiences to another member of the superhero group the Justice League of America (JLA), for a possible future film to rival Marvel's The Avengers.
The 'Aim for Justice' teaser is a nice spin on the comic book character's team affiliation with some archery connotations, whilst the shortening of his name to 'Arrow' for the series title is an attempt to make the show sound a tad cooler.
In this new CW series, the superhero is a billionaire playboy who was shipwrecked and presumed dead on a remote island. Scarred and changed by his experiences, Oliver returns to his family and Starling City to make amends for his actions as a boy armed with a bow and arrow and a fine set of muscles.
Arrow's teaser billboard was first spied above the Whisky A Go-Go club along Sunset Strip on August 30, whilst the 'Destiny leaves its mark' version was snapped along Highland Avenue and La Cienega Boulevard on September 14, 2012.
Let's hope this new series hits the target and that the archer will soon be united with the likes of Batman, Superman, Wonder Woman, Green Lantern and his other JLA members on the big screen.
UPDATED: Daily Billboard came across three new additions to the Arrow teaser above Whisky A Go-Go, three giant arrows in fact.
Simple and eye-catching, this special installation is a fantastic way to draw attention to the new show and get people talking.
This PR stunt certainly hits the target.
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