Nobody likes having to wear condoms when they're having sex, but it's the safest and easiest way to protect yourself against sexually transmitted diseases and keep yourself healthy.
Humour and levity is always a great way to lighten the subject matter, so these first two ad creatives featuring a play on the multi-coloured candy 'Lifesavers' and equating a condom to a seat-belt or a hard hat, helps evoke the safety message in a simple and an extremely visual way.
The next vibrant campaign from the Impulse Group, in conjunction with AIDS Healthcare Foundation, seeks to promote healthy sexual lifestyles and reduce the spread of HIV in the West Hollywood and greater Hollywood community.
Seeking to empower people whatever their sexual preferences, sometimes you just have to speak to people in the language they understand and it doesn't hurt when the message is a bit tongue-in-cheek either.
This lifesaver condom billboard was snapped along Cahuenga Boulevard in Hollywood on May 31, whilst the hardhat creative was spotted close by along Sunset Boulevard on August 1, 2012.
The clever, witty and eye-catching 'Power Up' ads, effortlessly incorporating a condom into their design, were snapped around the streets of West Hollywood along Santa Monica Boulevard, Fairfax Avenue, La Brea Avenue and also at Highland and Franklin Avenues from June 1 to July 14, 2012.
For more sexual health advertisements check out these other great AIDS Healthcare Foundation billboards.
And remember, be safe, wear a condom.
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