Belvedere Vodka obviously really wants you to know how naturally smooth its vodka is, as the brand has had a heavyweight presence around the streets of L.A. in recent weeks.
The vodka bottle is still the hero in these ads, but the tagline has changed from its 'Believe - Trust your instincts' to this new focus of the product's taste.
The giant-sized billboards were snapped along Sunset Boulevard in West Hollywood, one adorning the side of the Andaz Hotel, the other further west along The Strip on May 5 and May 22 respectively.
The smaller squarer format was also spotted along Beverly Boulevard at N Harper Avenue on May 5, 2012.
If you're a fan of the Polish vodka, be sure to also check out these Belvedere charity billboards featuring Usher, plus the 2010 Belvedere Vodka Believe ad campaign.Daily Billboard thinks it's time for a taste test to see just how smooth this vodka is. Anyone else fancy a drink, it is L.A. Pride weekend after all?
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