For three consecutive years Peter Jackson wowed the world with The Lord of Rings trilogy, but can he make magic happen again with his new trilogy for The Hobbit.
One of the questions will be, is there enough content to fill three movies and will The Hobbit just be more of the same (not that that's necessarily bad), or can it capture our collective imagination in new ways.
If anyone can do it Daily Billboard is confident that the director will deliver another three epic fantasy films (obviously the less said about his King Kong remake the better).
In these prequels, Ian MacKellen returns as the wise wizard 'Gandalf' and Martin Freeman takes the reins from Ian Holm as the younger, titular Hobbit, 'Bilbo Baggins'.
Along with elves, dragons and the other magical creatures of Middle-Earth, you can expect a whole host of dwarves to take center stage as Bilbo's traveling companions. 
In this first installment entitled The Hobbit: An Unexpected Journey, our diminutive hero sets off with his thirteen dwarven allies to the Lonely Mountain to reclaim a stolen treasure from the dragon 'Smaug'.
Not to give anything away, but the next movies will be sub-titled The Desolation of Smaug and There and Back Again, released in 2013 and 2014 respectively.
These billboards for the first movie, featuring an assortment of familiar faces and races, were snapped around the streets of L.A. from October 10 to October 23, including an early portrait teaser featuring Gandalf snapped at Warner Bros. Studios in Burbank on August 26, 2012.
Let's hope these new cinematic installments will be as precious as the first trilogy of LOTR movies were.
UPDATED: Check out this super-sized billboard that has sprung up in recent days for the first installment in The Hobbit trilogy.
This impressive ad featuring Martin Freeman and Bilbo was snapped on the side of the Sofitel Hotel along Beverly Boulevard on November 6, 2012.
Plus here's a new creative featuring fan-favourite 'Gollum' in the glow of Bilbo's sword 'Sting'.
This cool billboard was snapped along Santa Monica Boulevard on November 11, 2012.
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